Helping Sunderland businesses shine online
Social media management and content creation that tells your story, grows your audience, and frees up your time.
If you’re busy, capable, and already known locally… but your socials don’t reflect it, this is built for you.
You’re busy running your business.
You shouldn’t also have to be a content creator, strategist, editor, and community manager. I help Sunderland’s small businesses show up consistently and confidently online with social media that feels authentic, engaging, and aligned with your goals. Whether you need full management or just great content, I’m here to make your digital presence work harder for you.
What I can help you with...
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Social Media Management
Consistent, strategic, and stress‑free. I manage your platforms, create content that fits your brand, and keep your audience engaged.
Content
Creation
High‑quality visuals and video that bring your business to life. Perfect for brands that want to post themselves but need standout content.
Community Management
Consistent, strategic, and stress‑free. I manage your platforms, create content that fits your brand, and keep your audience engaged.
Strategy &
Training
For businesses who want to level up their social media skills. Practical, jargon‑free guidance tailored to your goals.
Why businesses work with me
1. Local and hands-on
I work with Sunderland businesses in person, capturing real content that reflects you and your business in an authentic way.
2. Behaviour-driven content
My background is in understanding human behaviour and translating it into content that feels clear, relatable, and trustworthy. That means posts that speak to how your customers actually think.
3. Hands-off for you, highly personal from me
This isn’t a faceless agency. You get WhatsApp access, ongoing support, and a partner who feels like part of your small team.
4. Flexible and friendly
No confusing jargon, no long contracts, no corporate fluff. Just practical support that fits your business.
5. Fair pricing with premium depth
You get the kind of strategy, research and bespoke content most agencies only offer at higher retainers, at price points that work for one-person bands and small businesses.
Client feedback
The kind of feedback that inspires my work.
Ryan’s authenticity stood out immediately. He took the time to understand our business and genuinely cared about getting us results. Before working with him, I didn’t have the time, creativity, or consistency to manage social media properly. Now we have a clear strategy, complete consistency, and I finally have the confidence to focus on what I’m good at.
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Affinity Advice
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How we’ll work together
Clear, simple, and built around your time constraints.
Discovery call
We start with a 1:1 discovery call to understand your business, how you work, who you serve, and what “good” looks like for you. We define your tone of voice, boundaries, and priorities.
Research & content plan
I handle the heavy lifting: market & audience research, competitor review, and a bespoke content plan mapped to your goals. You’ll see how we’ll build trust and keep you top-of-mind.
Bespoke content creation
Each week, I create on-brand posts (graphics + captions) tailored to your services and audience. Everything is written with your business in mind, using language your audience relates to.
Approval, scheduling & posting
You approve the ideas at the start of the month. Once approved, I handle all scheduling and posting across your chosen platforms, so you’re consistently visible without logging in to “just quickly post something” at 9pm.
Ongoing support & monthly insights
You get WhatsApp access for quick questions, plus a monthly insights report so you can see what’s landing with your audience and where we’re building momentum. I refine the strategy as I go.